Let me just start by saying I love Loomstate. To get down to the nitty gritty, Loomstate was founded on the idea of creating incredible clothes using certified organic cotton while using socially and environmentally responsible methods of production. The company was actually started in 2004 by Rogan Gregory and Scott Mackinlay Hahn.
Loomstate's design approach is found on a respect for our environment's ability to balance, shape, and color itself, from the windswept dunes to sun beach stones, combined with an appreciation for nature's mathematically pure "Golden Ratios", evident throughout our environment from nautilus shells to flower petals.
After reading that I am sure you can see how this tee shirt does just what they are trying to do. This tee is called "Light As Air" and also comes in charcoal with red birds. I personally like the pitch black design with the purple colored birds. I recently am into purple I think it is so underused and with the black it just looks awesome to me. Having a few Loomstate tees I can assure you that these are very comfortable and have a great fit to them.
What I love about this design is the freeness (that's not a word) portrayed and the simplicity. You almost feel while looking at it that you want to be at the beach flying with the birds, and in fact when looking at this I almost feel as "Light As Air". I also like how the design is very raw and looks almost like it is a one of a kind print.
One thing to note about Loomstate is that there stuff is not cheap. This particular t-shirt goes for $60 while others go for $62. There is the exception of a Haiti Tee which is going for $25. All I can say is yes the price is rather steep, but you also have to consider that the t-shirts are made with 100% organic cotton and made in the most ethical ways possible. When buying this tee you are supporting a company which is doing some great stuff for the world we live in. I hope you enjoy this!
