He eventually decided to take a break from music and went to the New School for writing. While in school he continued to sell his t-shirts. It was during this time that he was able to grow a strong fan base, so that when his schooling was over he had enough steam to focus on developing the brand.
The shirts themselves are unique in that they have many different influences. The use of his own photographs, old maps, and family keepsakes are just a few of the elements Laurits puts into his work.
It is evident in all of his designs that he does pull from many different areas to create these masterpieces. One shirt which I think exemplifies this is the tee, "3D". This picture reminds me of the good old days when you could go to the movies for a nickle and be there all day (or so I hear). The addition of the 3D shades adds a modern twist to the shirt which makes is funny, kinda of ironic, and uplifting. I like how he combines old school and new school in this.
Some information about the shirts themselves is that they are produced in California and hand-silk screened in Brooklyn, NY. The shirts are created using water-based paint and heat-set for color fastness.
In a time when tee shirt producers are trying to get bigger and louder, it is nice to see a company take a step back, and create designs which are well thought out, fun, and refreshing. If you are into this design as much as I am I suggest you pick one up! This tee comes in gray as well and will cost you $30. Go treat yourself. Enjoy!
